The Importance of Purpose

Categories: Advertising, Brand Marketing Strategy, Creativity, General Discussion, Industry Trends, Marketing Strategy, Non-Profit, Podcast Discussion

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Send to Kindle  I’ve been thinking a lot about purpose lately. It goes deeper than simply how we position or market a product, it goes deeply into the DNA of a company. Are you sustainable? Is a charitable cause part of everything you do as a company? I wrote recently about how Brand Fast-Trackers and […]

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