ICNY 18: Simon Sinek on finding your ‘why’ in real estate

“A ‘why’ is not ‘to help people find the home of their dreams,'” Sinek said onstage at Inman Connect New York. “That’s just the job you do. Your ‘why’ is the thing that makes you who you are … Your ability to articulate that in clear and compelling terms is a thing that actually creates a real relationship much more efficiently with a seller or a buyer.” …

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