Custom-designed Hanes T’s come to Pop-In@Nordstrom at South Coast Plaza
A “pop-in” T-shirt store featuring 100 custom-designed pieces by almost 40 artists opens Friday, Aug. 18 at Nordstrom at South Coast Plaza.
Pop-In@Nordstrom x Hanes includes designers such as Warby Parker, Opening Ceremony and Saturdays NYC.
Pop-In@Nordstrom is available online and at a handful of Nordstrom stores, including its South Coast Plaza location. The program started in October 2013. The first Pop-In@Nordstrom’s South Coast Plaza location was Gwyneth Paltrow’s lifestyle brand goop in May.
Hanes T-shirts at the Pop-In will range from $40 to $215. The shopalso will have other items including OMY’s Magic coloring roll and Fidget Spinners.
“Hanes is the ultimate T-shirt company,” said Olivia Kim, vice president of Creative Projects for Nordstrom, in a statement. “It’s been incredible to partner with them on an all-exclusive shop that elevates the T-shirt as an icon, and lets us use their product as a way to explore different expressions from a conglomerate of brands.”
The Pop-In continues through Sept. 24.
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