Brand Fast-Trackers #211 – The Stories of Brand Equity

Categories: Brand Marketing Strategy

Send to Kindle  For today’s episode we return to Shopper marketing series with Chris Brace and discuss brand equity. The first thing that came to my mind when thinking about brand equity were things like Harris Interactive’s Brand Health Tracking and a few examples of the reputations of certain brands plummeting after poorly-handled PR crises. I also […]

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