Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI

Categories: Brand Marketing Strategy

What is the Holy Marketing Grail? ROI, ROI, ROI Okay, brand marketers, ROI is the holy grail, so where have you assigned your best copywriters and content generators to achieve that ROI? If I had to guess, I would say it’s still in your TV/Broadcast advertising. Despite how TV is changing with an […]

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