Brand Fast-Trackers #200 – The Power of Unpopular

Categories: Brand Marketing Strategy

Send to Kindle The Power of Unpopular Today’s show really resonated with me. We were lucky to be joined by Erika Napoletano, author of The Power of Unpopular. So what is exactly the power of unpopular? When we spoke recently with Peter Shankman talking how critical it is that businesses are nice, that struck me too and […]

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