Brand Fast-Trackers #190 – The Shopper Journey

Categories: Advertising, Commerce, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

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Send to Kindle  Today, we return to our shopper marketing series with Chris Brace. (See Episodes 140, 141, 144, 147, 149, 155) Marketing is traditionally viewed as transactional. It is all about guiding the shopper to the transaction, the purchase. When P&G introduced their path-to-purchase model (above), it was revolutionary. It is also very linear […]

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