Brand Fast-Trackers #187 – Loyalty Wins

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, Industry Trends, Marketing Strategy, Podcast Discussion

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Send to Kindle When respected marketers like Scott Monty, Eric Ryan and Porter Gale – all former guests of this very podcast – agree on something, I pay attention. In this case, they all raved about Rob Fuggetta’s recent book on Brand Advocates. The word-of-mouth / brand advocacy concept has been around for ages, but […]

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